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A NEW EARTH STARTS WITH YOU

Paint the World Green!

OUR PURPOSE

Our purpose is to reduce carbon emissions while improving urban life by integrating nature into our cities. By introducing plants into our cities, we will provide shade to combat the heat and create shelter for local wildlife. We also aim to raise awareness about deforestation as we strive to preserve ecosystems and maintain our connection with nature. Furthermore, we also work toward removing harmful waste such as trash from the oceans, forests, lakes, and other habitats. We want to protect and restore the environment we all depend on.

Environmental Impact Infographic

Visual Rhetoric Rationale

The visualization is meant to show how the Earth will become polluted and uninhabitable if no change is initiated. There are visual components such as trash, dried trees, fish stuck in plastic, and the Earth pulloted. This is all meant to show how the Earth is being affected. On the right, GreenShift has converted this image of a polluted planet to a green, livable planet.

MEET THE TEAM

Kiyarash Shahriari Kesheh

Founder & CEO

Environmental scientist with years experience.

Nikita Petylo

Treasurer

Organizes fundraisers for our cause!

Adrian Mendoza

Chief Engineer

Developer of the GreenShift carbon tracking app with 500,000+ active users.

Max Kuznietsov

Secondary Engineer

Co-Developer of the GreenShift carbon tracking app.

OUR CAMPAIGN

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WATCH OUR CAMPAIGN VIDEO

Multimedia Rhetoric Rationale

Our video juxtaposes images of environmental degradation with solutions, creating emotional contrast. Testimonials from diverse individuals build ethos, while on-screen statistics appeal to logos. The recurring motif of small actions building to big change reinforces our slogan.

Slogan Rationale

"Paint the World Green" is meant to represent our mission to promote environmental awareness and inspire action to create a better future for all. The slogan was chosen as it symbolized growth and the power of collective change to make the world a greener place.

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